We believe every body deserves massage.
We believe every body deserves massage.
We believe every body deserves massage.
We believe every body deserves massage.
In this digital age it's easy to get overloaded. We have 1000s of notifications, apps, and information always at our fingertips. We believe the key to live a balanced life is through well-being. Your body is a temple, and our mission is to serve this temple.
In this digital age it's easy to get overloaded. We have 1000s of notifications, apps, and information always at our fingertips. We believe the key to live a balanced life is through well-being. Your body is a temple, and our mission is to serve this temple.
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Most want massage but few get them
The typical barriers to massage include availability, fear of judgements/inappropriate behavior, and price.
The typical barriers to massage include availability, fear of judgements/inappropriate behavior, and price.
- Want massage
- 88%
- Get massage more than once yearly.
- 14%
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Self® massage can be accessible when you need it, and it'll be a big part of the future preventative care approach to health.
Self® massage can be accessible when you need it, and it'll be a big part of the future preventative care approach to health.
Our mission
Our mission
Our mission
Our mission
Well-being needs to be easy to access. That's why we're on a mission to deploy massage robots at every modern large company in Scandinavia.
Well-being needs to be easy to access. That's why we're on a mission to deploy massage robots at every modern large company in Scandinavia.
Our mission is to make well-being easily accessible by deploying massage robots in every modern large company in Scandinavia. Beyond mere deployment, we aim to reshape workplace culture, prioritizing the mental and physical health of employees. By seamlessly integrating our technology, we seek to create environments that value self-care, productivity, and overall satisfaction.
In pursuit of this goal, we actively cultivate partnerships and collaborations with organizations, wellness advocates, and industry leaders. Through collective efforts, we aspire to spark a global shift towards innovative well-being solutions in the workplace, fostering healthier, happier, and more productive environments worldwide.
Our mission is to make well-being easily accessible by deploying massage robots in every modern large company in Scandinavia. Beyond mere deployment, we aim to reshape workplace culture, prioritizing the mental and physical health of employees. By seamlessly integrating our technology, we seek to create environments that value self-care, productivity, and overall satisfaction.
In pursuit of this goal, we actively cultivate partnerships and collaborations with organizations, wellness advocates, and industry leaders. Through collective efforts, we aspire to spark a global shift towards innovative well-being solutions in the workplace, fostering healthier, happier, and more productive environments worldwide.
- People living in Scandinavia
- 27 million
- Scandinavians wants massage
- 23,7 million
- Gets massage (barriers include high-cost, accessibility, and intimacy)
- 2,1 million
A few years ago, I had a major awakening through the body. My depression vanquished, and have never returned. From that day onwards I made a pledge to always prioritize my body.
A few years ago, I had a major awakening through the body. My depression vanquished, and have never returned. From that day onwards I made a pledge to always prioritize my body.

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My vision is to create rooms where people can effectively, and affordably, recharge from the daily challenges. We have 30 years to achieve this vision fully. Starting with Scandinavia.
My vision is to create rooms where people can effectively, and affordably, recharge from the daily challenges. We have 30 years to achieve this vision fully. Starting with Scandinavia.
Product vision
Celebrity masseur
Celebrity masseur
Celebrity masseur
Celebrity masseur
Picture indulging in a massage crafted by Ronaldo's therapist or the esteemed masseuses favored by presidents at upscale resorts.
Our vision is to democratize these luxurious experiences, making this unparalleled level of relaxation accessible to everyone, anytime, and at a fraction of the current cost.
Through our technology, top-tier therapists can now transform their massages into data. Our robots are then able to replicate these massages from anywhere in the world.
In the comfort of a private relaxation room, you can now relish a personalized massage experience—all by yourself. We firmly believe that every body deserves effortless access to high-quality massages, and our mission is to make this a reality.
Picture indulging in a massage crafted by Ronaldo's therapist or the esteemed masseuses favored by presidents at upscale resorts.
Our vision is to democratize these luxurious experiences, making this unparalleled level of relaxation accessible to everyone, anytime, and at a fraction of the current cost.
Through our technology, top-tier therapists can now transform their massages into data. Our robots are then able to replicate these massages from anywhere in the world.
In the comfort of a private relaxation room, you can now relish a personalized massage experience—all by yourself. We firmly believe that every body deserves effortless access to high-quality massages, and our mission is to make this a reality.
Our values
- Adapt to the market
We don´t build products in a garage. We build them in the market. Agility is at our very core. Only when we have the right recipe do we scale.
We don´t build products in a garage. We build them in the market. Agility is at our very core. Only when we have the right recipe do we scale.
- Money ≠ quality
It may sound counterintuitive, but throwing money at things doesnt always make it better. Sometimes the best things are created on a shoestring.
It may sound counterintuitive, but throwing money at things doesnt always make it better. Sometimes the best things are created on a shoestring.
- Action trumps talk
Both us and the product are of action. Sometimes we talk, but mainly we act. Thats the culture we want to build.
Both us and the product are of action. Sometimes we talk, but mainly we act. Thats the culture we want to build.
- Generalists with specialties
There are rare individuals who are both generalist and specialist. We aim to create a culture where it is easy to executive on creative talks.
There are rare individuals who are both generalist and specialist. We aim to create a culture where it is easy to executive on creative talks.
- Technology for humanity
The world is getting more automated. Some people think this is de-humanizing. We believe it will free up time and energy to actually be More human!
The world is getting more automated. Some people think this is de-humanizing. We believe it will free up time and energy to actually be More human!
- Smiles matters
We wake up every day motivated because of the smiles and difference we make to our clients.
We wake up every day motivated because of the smiles and difference we make to our clients.
Our team
Our team
Our team
Our team
Julian Jorgensen
Chief Executive Officer
Søren Theodorsen
Chief Product Officer
Jimmy Jorgensen
Chief Technical Officer
Erik Kockar
Robotics engineer
Sarah Nielsen
Chief of Operations & physiotherapy
Martin Dressler
CCO
Our board
Our board
Our board
Our board
Despite our similar nationality, we actually have a very diverse board. From finances and compliance to health and humanistic approaches.
Despite our similar nationality, we actually have a very diverse board. From finances and compliance to health and humanistic approaches.
Christian Madsen
Chair & Health
Jan Christmann
Finances
Lasse Veng
Compliance & regulations
Grith Skaarup
Communications
Jesper Sorensen
Commercial advisor