We believe every body deserves massage.

In this digital age it's easy to get overloaded. We have 1000s of notifications, apps, and information always at our fingertips. We believe the key to live a balanced life is through well-being. Your body is a temple, and our mission is to serve this temple.

Grith Okholm Skaarup Self massage robot
Julian Jorgensen with Prince Constantin of Netherlands
Christian Madsen getting percussion Self massage
Julian Jorgensen getting Self massage robot
Jueweriye getting Self robot massage

Most want massage but few get them

The typical barriers to massage include availability, fear of judgements/inappropriate behavior, and price.

Want massage
88%
Get massage more than once yearly.
14%
Christian Madsen

Self® massage can be accessible when you need it, and it'll be a big part of the future preventative care approach to health.

Christian Madsen
Board member of Falck A/S, Danske Fysioterapeuter and chair of Self®

Our mission

Well-being needs to be easy to access. That's why we're on a mission to deploy massage robots at every modern large company in Scandinavia.

Our mission is to make well-being easily accessible by deploying massage robots in every modern large company in Scandinavia. Beyond mere deployment, we aim to reshape workplace culture, prioritizing the mental and physical health of employees. By seamlessly integrating our technology, we seek to create environments that value self-care, productivity, and overall satisfaction.

In pursuit of this goal, we actively cultivate partnerships and collaborations with organizations, wellness advocates, and industry leaders. Through collective efforts, we aspire to spark a global shift towards innovative well-being solutions in the workplace, fostering healthier, happier, and more productive environments worldwide.

People living in Scandinavia
27 million
Scandinavians wants massage
23,7 million
Gets massage (barriers include high-cost, accessibility, and intimacy)
2,1 million

A few years ago, I had a major awakening through the body. My depression vanquished, and have never returned. From that day onwards I made a pledge to always prioritize my body.

Julian Jorgensen founder of Self
Julian Jorgensen
Co-founder of Self
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Søren Theodorsen

My vision is to create rooms where people can effectively, and affordably, recharge from the daily challenges. We have 30 years to achieve this vision fully. Starting with Scandinavia.

Søren Theodorsen, Co-founder

Product vision

Celebrity masseur

Picture indulging in a massage crafted by Ronaldo's therapist or the esteemed masseuses favored by presidents at upscale resorts.

Our vision is to democratize these luxurious experiences, making this unparalleled level of relaxation accessible to everyone, anytime, and at a fraction of the current cost.

Through our technology, top-tier therapists can now transform their massages into data. Our robots are then able to replicate these massages from anywhere in the world.

In the comfort of a private relaxation room, you can now relish a personalized massage experience—all by yourself. We firmly believe that every body deserves effortless access to high-quality massages, and our mission is to make this a reality.

Our values

Adapt to the market

We don´t build products in a garage. We build them in the market. Agility is at our very core. Only when we have the right recipe do we scale.

Money ≠ quality

It may sound counterintuitive, but throwing money at things doesnt always make it better. Sometimes the best things are created on a shoestring.

Action trumps talk

Both us and the product are of action. Sometimes we talk, but mainly we act. Thats the culture we want to build.

Generalists with specialties

There are rare individuals who are both generalist and specialist. We aim to create a culture where it is easy to executive on creative talks.

Technology for humanity

The world is getting more automated. Some people think this is de-humanizing. We believe it will free up time and energy to actually be More human!

Smiles matters

We wake up every day motivated because of the smiles and difference we make to our clients.

Our team

  • Julian Jorgensen - Chief Executive Officer - Self robot massage

    Julian Jorgensen

    Chief Executive Officer

  • Søren Theodorsen - Chief Product Officer - Self robot massage

    Søren Theodorsen

    Chief Product Officer

  • Jimmy Jorgensen - Chief Technical Officer - Self robot massage

    Jimmy Jorgensen

    Chief Technical Officer

  • Erik Kockar - Robotics engineer - Self robot massage

    Erik Kockar

    Robotics engineer

  • Sarah Nielsen - Chief of Operations & physiotherapy - Self robot massage

    Sarah Nielsen

    Chief of Operations & physiotherapy

  • Martin Dressler - CCO - Self robot massage

    Martin Dressler

    CCO

Our board

Despite our similar nationality, we actually have a very diverse board. From finances and compliance to health and humanistic approaches.

  • Christian Madsen - Chair & Health - Self robot massage

    Christian Madsen

    Chair & Health

  • Jan Christmann - Finances - Self robot massage

    Jan Christmann

    Finances

  • Lasse Veng - Compliance & regulations - Self robot massage

    Lasse Veng

    Compliance & regulations

  • Grith Skaarup - Communications - Self robot massage

    Grith Skaarup

    Communications

  • Jesper Sorensen - Commercial advisor - Self robot massage

    Jesper Sorensen

    Commercial advisor